Pineberry is a white strawberry cultivar with a pineapple-like flavor, white col

Pineberry is a white strawberry cultivar with a pineapple-like flavor, white coloring, and red seeds. Pineberries come from breeding strawberry stocks from Chile and Virginia. The first commercial cultivation occurred in 2010 in the Netherlands and Belgium.

A pineberry is smaller than a common strawberry, measuring between 15 to 23 mm (0.6 to 0.9 in). When ripe, it is almost completely white, but with red “seeds” (achenes). The plant is disease resistant, but is highly priced, although not very profitable due to small-scale farming, small berry size and low yield. Pineberries are available in the spring and summer.

Pineberry was first sold commercially in the United States in 2012. Pineberry has been marketed to restaurants, bakeries and wholesale markets in Europe and Dubai. The berry was dubbed “pineberry” for the UK market where it became available in 2010 to reflect its “pineapple” flavor while appearing to be a strawberry.
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